Services
How can we help you?
You will find our prices are very competitive, and our packages are very comprehensive.
Feel free to compare our prices before you accept our services. (Yes, we are that confident)
We know what is needed to succeed online.
Kindly have a look at our standard packages, but keep in mind that any package can be adapted for your specific needs, alternatively, we can design a custom package for you.
We have many years of experience in everything online, so there is no service that we cannot supply.
Should you have any additional questions, please do not hesitate to contact us at any time.
We will gladly answer any questions you have, without trying to “sell” you something you don’t need.
You will know if you need our services and make your own decision.
Creative Design
Our team of professional graphic and web designers will help you with unique and creative logo and website designs that will match your business.
Research & Development
We help you develop the right website with a good user interface built after a lot of research in the industry to help you make the best out of it.
Branding & Marketing
Need help with branding and marketing to reach out to a larger audience? We can help you create a brand presence and marketing efforts.
Our Standard Website, SEO and Marketing Combo Packages
These packages are designed to get you set up online correctly, and then grow your business as much (or little) as you want.
OPTION 1
SUMMARY OF THIS PACKAGE (Full details below)
This package is designed to get you online with an SEO-optimized website and visible on Facebook where most potential clients might look for your business. Regular posting
The creation and management of the following are all included in this package:
• WEBSITE – We will build a Professional, SEO-optimized Website for your Business, usually within 24 hours. If you already have a website, we will optimize it for SEO.
• BLOG POSTS – We will do 1 blog post on your website per month. This post will also be published on your Facebook business page.
• GOOGLE-MY-BUSINESS – We will Create and/or Optimise a “Google My Business” page for your business. This is how potential clients will find you on Google.
• GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE – We will create, verify and/or manage your Google Analytics and Google Search Console accounts. This is the first step to get you ranking on Google.
• FACEBOOK BUSINESS PAGE – We will create your Facebook Business Page complete with all relevant information and images. We will also assist in managing this page. Potential clients might look for you there to verify the legitimacy of your business, as well as communicate with you. This is an essential business tool.
WEBSITE
We will build a Professional Website for your Business, usually within 24 hours, including:
• All your relevant Business Information
• Professional email addresses (Up to 4)
• Images and Copywriting
• Spelling, Grammar and Layout
• Crawl requests and Webpage Indexing directly in Google for better ranking
• Off-site Backup of your Website for Security reasons
• 24-Hour Uptime Monitoring & Emergency Repairs (if needed)
• Updating of WordPress, Themes and Plugins
• Plugin Compatibility Check and Repair (if needed)
• A free .co.za Domain
• Free Hosting on our high-speed, secure SSD servers based in Germany with 99% uptime
• Secure SSL Certificate
• On-page, Technical & Off-page SEO
• Free edits on the Website, as and when you need it (no additional charge)
Blog Posts (SEO-optimized articles with images on your website)
Keeping your Website and Social Media alive, relevant and engaging for your clients, requires regular updates via blog posts, distributed on your Social Media and other platforms. Based on your choice, we can use content supplied by you or we can generate the content for you, or a combination of both.
Blog Posts are Important for several reasons:
- They help to drive traffic to a Website by providing fresh and relevant content that can be shared on Social Media and other platforms. This increases a Website’s visibility and improves its search engine ranking.
- Blog Posts can position a Business as an industry thought leader by providing valuable information and insights to readers. This can help to build trust and credibility with potential customers.
- Blog Posts can be repurposed for other Marketing Channels such as email newsletters making them a versatile and valuable marketing asset.
This option includes 1 Post per month on your website and posted to Facebook.
(Option 2 below offers more posts as well as more regular posting)
Google-My-Business
We will Create and/or Optimise a “Google My Business” page for your business.
It serves as the initial touchpoint for potential clients searching for you on Google, and it’s crucial to ensure that it is both active and visually appealing. The ability to contact you easily, having high visibility in search results, and positive reviews from previous clients are key factors that potential clients consider when evaluating your services. Your “Google My Business” page acts as a credibility indicator, providing assurance to potential clients that your business is authentic, legit and trustworthy.
Google Analytics and Search Console
We will create, verify and/or manage your Google Analytics and Google Search Console accounts.
This is absolutely essential for Organic Growth online and having your pages seen. Websites take much longer to rank on Google and generate customers, without using these. We will manage this on a day-to-day basis to ensure the growth of your online presence.
Facebook Business Page
As one of the most important Social Media Platforms for business, we will create your Facebook Business Page complete with all relevant information and images. We will also assist in managing this page.
This will help you establish yourself as an authority in your field online as well as build relationships with your clients. People buy products/services from people whom they know, like and trust. This is created by social interaction and good service.
We will use the content you provide or create content (if you don’t have content available) and post it here once per month.
OPTION 2
>>OPTION 2 – Includes ALL of the above PLUS:<<
Facebook Business Page
The same as above, but we will post here once per week. (4 posts per month in total)
Other Social Media Platforms
A very important, but sometimes overlooked aspect of Online Marketing is distributing your information over other “High authority” Social Media Platforms. These platforms supply some of the best backlinks available, for your Website. This is used to increase the authority of your website in the eyes of Google and other search engines, making it easier for potential clients to find you online.
We will create and verify the accounts you do not have yet, as well as manage your current accounts in the correct way (very important). These accounts will boost your SEO by leaps and bounds as well as establish your authority in your industry. You will receive the benefit of higher rankings and more clients.
This is built on a tiered system, starting with the big hitters first
Facebook
Instagram
LinkedIn
Twitter
Pinterest
We will post here once per week.
Backlinks
We will create backlinks to your Website. Backlinks (aka inbound links / incoming links), are links that direct users from one website/social media platform to another website. In other words, they are links on one website that point to another website. The more backlinks you have, the better.
Backlinks are important for Search Engine Optimization (SEO) because search engines use them to help determine the relevance and authority of a website. A website with a higher number of high-quality backlinks is generally considered to be more authoritative and will likely rank higher in search engine results pages.
Directory Listings
We will list your business on the major directory sites similar to the Yellow Pages. Besides for the SEO and ranking benefits of this, a lot of people still use and trust these sites.
Off-site Promotion of your Business
We have our own network of High authority sites, where your business will be promoted. This provides an exceptional boost to your SEO and website rankings.
Proprietary Rank Boosting
We cannot tell you what this is, because we have to keep some secrets that sets us apart from our competitors 😉 Let’s just say that we will include methods to help you outperform any of your competitors. Don’t worry, it is all above board and Google loves us (and you) for it.
Client Retention Strategies
Another very important, but overlooked aspect of marketing – It is much easier (and cheaper) to sell to existing clients than it is to find new paying clients. We will advise you on how to keep them coming back and referring their friends and family members to you.
1 x Sales Funnel
We will design and create the best possible sales funnel, that will generate the best possible results in the shortest possible time.
A sales funnel is a marketing model that represents the journey a potential customer goes through before making a purchase, typically consisting of several stages: awareness, interest, decision, purchase and repeat purchases.
Lead Generation
All leads generated are directed straight to you, whilst they are ready to buy. There is no interim data collection or time wasted. You will receive these leads via email, online form, WhatsApp or direct phone calls. We do not (like other agencies) charge for the amount of leads you receive. They are connected to you immediately, so you can close the sale.
Organic Business Growth
Organic business growth takes longer than paid ads, but outperforms paid ads in the long run, meaning if you stop your ads, the traffic stops, but organic posts stay forever and are practically free. It is an essential part of good business growth. Accurate SEO and value will boost your page ranking. Google Page 1 is where you want to be.
1 x Paid Ad (Optional, but included)
We will create & manage 1 x paid ad on Facebook to create awareness, traction, leads and build traffic to your website. This carries an additional charge (called “ad spend”) that you select, should you wish to run paid ads.
The amount you decide to spend on “Ad Spend” goes to the platforms and not to us. We recommend a minimum budget of R2,000pm for Facebook. Obviously the more you spend, the more results you will achieve, however, we do not recommend starting with your maximum budget.
A process of Ad Testing and Data Collection needs to be done first, to determine the best way to use the ad spend for the best ROI (Return on Investment) Don’t worry, we take care of that and will advise you accordingly.
Support – We are almost always (even after hours/public holidays) available by phone, email or WhatsApp for any questions, assistance or support. We are here for you and will guide you to make it all a great success.
OPTION 3
>>OPTION 3 – Includes ALL of the above PLUS:<<
Additional Blog Posts (2-3 Posts per week, distributed to all your Social Media Platforms)
More Blog Posts mean more traffic and leads. Keeping your website and Social Media alive, relevant and engaging for your clients, requires updates, as regularly as possible, via blog posts, distributed on your social media and other platforms. We can use content supplied by you or we can generate the content for you, or a combination of both.
Paid Ads
We will Create & Manage up to 8 paid ads on your chosen platform, like Facebook, Google or any other Social Media Platform, to create awareness, traction, leads and build traffic to your Website.
The amount you decide to spend on “Ad Spend” goes to the platforms and not to us. It does not increase our income in any way, it only improves your results.
We recommend a minimum budget of R2,000pm for Facebook and a minimum budget of R3,500pm for Google ads.
Other platform budgets are available on request. Obviously the more you spend, the more results you will achieve, however, we do not recommend starting with your maximum budget.
A process of Ad Testing and Data Collection needs to be done first, to determine the best way to use the ad spend for the best ROI (Return on Investment). Don’t worry, we take care of that and will advise you accordingly.
Additional Sales Funnel Creation
We will design and create up to 10 of the best possible sales funnels, that will generate the best possible results in the shortest possible time.
A sales funnel is a marketing model that represents the journey a potential customer goes through before making a purchase, typically consisting of several stages: awareness, interest, decision, purchase and repeat purchases.
Additional Backlinks
We will create additional backlinks to your website. Backlinks (aka inbound links / incoming links), are links that direct users from one website to another. In other words, they are links on one website that point to another website.
Backlinks are important for search engine optimization (SEO) because search engines use them to help determine the relevance and authority of a website. A website with a higher number of high-quality backlinks is generally considered to be more authoritative and will likely rank higher in search engine results pages. The more backlinks you have, the better.
Email Marketing
We will set up and assist you with email marketing, which is one of the best ways to generate long-term income. We will also assist in building your list of subscribers.
Email marketing involves sending commercial messages to a group of people via email, with their permission / upon their request. The messages could be in the form of newsletters, promotional content, or any other type of marketing material.
The primary goal of email marketing is to build a relationship with your subscribers, typically a customer or potential customers, by providing them with valuable information and offering them incentives to take action.
This action could be anything from making a purchase to filling out a survey or getting in touch with you for additional products/services. Email marketing is an effective way for businesses to reach a large audience with targeted messages, increase brand awareness, and drive sales. This is normally done with the use of software to help automate the process and make it really easy for you. The chosen software will be for your account, should you choose to / need to use the software.
Complete Online Management
We take care of your website and social media completely, so you can concentrate on running your business. We are always available for additional help and support if you need it and do not believe in extra costs, just because you need something extra. Our intention is honestly to grow your business, because if you are successful, then we are successful.
SUMMARY
OPTION 1
• Website + Management & SEO
• Blog Posts (1 Post per month, distributed to 1 social media platform)
• Google-My-Business
• Google Analytics and Search Console
• Facebook Business Page
• Support
OPTION 2
• Website Management & SEO
• Blog Posts (4 Post per month, distributed to all your social media platforms)
• Google-My-Business
• Google Analytics and Search Console
• Facebook Business Page
• Other Social Media Platforms
• Backlinks
• Directory Listings
• Off-site Promotion of your Business
• Proprietary Rank Boosting
• Client Retention Strategies
• 1 x Sales Funnel
• Lead Generation
• Organic Business Growth
• Support
OPTION 3
• Website Management & SEO
• Blog Posts (2-3 Posts per week, distributed to all your social media platforms)
• Google-My-Business
• Google Analytics and Search Console
• Facebook Business Page
• Other Social Media Platforms
• Backlinks
• Directory Listings
• Off-site Promotion of your Business
• Proprietary Rank Boosting
• Client Retention Strategies
• 1 x Sales Funnel
• Lead Generation
• Organic Business Growth
• Support
• Additional Blog Posts
• Paid Ads
• Additional Sales Funnel Creation
• Additional Backlinks
• Email Marketing
• Complete Online Management
The above are fixed monthly fees, because building a successful online presence involves creating and maintaining a strong brand identity, generating traffic and leads, engaging with customers, and analysing performance metrics.
These tasks require regular attention and optimization to ensure that your business is achieving its objectives and staying ahead of the competition. By charging a fixed monthly fee, we can allocate resources towards ongoing work and ensure that your online presence is constantly improving. Our aim is a long-term partnership to work together to achieve your business goals.
NOTE: The above costs exclude Ad-Spend which is paid directly to the platform you choose the run paid ads on.
What is “Ad Spend”?
Ad spend refers to the amount of money that you decide to spend on advertising, on platforms like Facebook and Google, if you decide you want to run paid ads. This is paid by us, directly to the platform and does not increase our income.
Ads are created by us on these platforms to target specific audiences based on factors like demographics, interests, and behaviours. This is used to qualify your leads and ensure you get the best possible leads to work with. (People that are truly interested in/looking for, what you have to offer)
We set your budget for these ad campaigns, which determines how much you are willing to spend on paid advertising. We track your ad spend and performance using analytics tools provided by the platform, which allows us to adjust your ad campaigns to optimize your return on investment (ROI).
We work on a month-to-month basis, so you are never tied into any contracts. A 30-day notice period applies, both ways.
Kindly note, we always strive to give our clients the best possible service at the best possible price. We take pride in being one of the most reasonably priced agencies in the industry. Please compare our pricing and do let us know if you want to adjust our proposal. High-end “Enterprise” packages are available for Large Corporate Clients. Package deals are also available for business owners that own more than 1 business. Please contact us about that.
When comparing quotations please compare apples with apples. There are many ways to increase your business using Digital Marketing and every agency will offer you some form of it. If you have any questions regarding this, kindly contact me for clarification. We have been doing this for many years and there is no service online we cannot supply.
Should you need any additional information, please contact me at any time.
Other Digital Marketing Services
Britefire is a reputable SEO & Marketing company, that provides a full range of digital marketing solutions to local and international businesses.
All the above services in the packages can also be ordered seperately.
As a full-service marketing company, there is no online service that we can not supply.
Kindly contact us for a no-obligation chat about your specific needs.
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